This new strategy went into effect just last month, with the release of Madden NFL 16. Almost.ĭuring a recent earnings report conference call, GameStop executives outlined their decision to move away from "digital" bundles and highlighted their recent effort to provide "physical" bundles instead. And in almost all of these cases, the game promised on the front of the box is actually a card with a download code printed on it. If you check major retailers like Amazon, Best Buy, GameStop or Target, not only will you find a wide selection of bundles, you'll actually have a hard time finding a brand new console that doesn't have a game packed in with it. Over the last few years, we've seen the return of the classic "pack-in" console bundle, featuring both a game system and a game to play once you get it home. The one thing I'll miss about physical discs are the rad fake covers that GameStop employees make when they're bored.
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